Google Search Console and Analytics provide insights into website traffic, user behavior, and keyword performance, essential for optimizing your Shopify store.
Create a Google Analytics account and connect it to your Shopify store using the tracking ID for in-depth analysis of user behavior.
Combine Google Search Console and Analytics to view search queries, top pages, and user interaction in a single dashboard for deeper insights.
Use the Search Console Performance Report to track keyword rankings and optimize content for improved visibility in search results.
Google Analytics helps you understand how users interact with your store, showing metrics like bounce rate, session duration, and conversion paths.