A fast-loading website is crucial in eCommerce, as it directly affects bounce rates and user satisfaction. But did you know it also influences SEO?
Google considers speed a key part of Core Web Vitals, which measure user experience. Faster websites tend to rank higher because they offer a better user experience.
A delay of just 1 second in page load time can reduce conversions by up to 7%. Faster sites keep customers engaged and encourage them to make a purchase.
Page speed is a known ranking factor for Google. Slow-loading pages may struggle to appear on the first page of search results, impacting visibility.
With the majority of shoppers using mobile devices, mobile site speed plays a huge role in SEO. Google prioritizes mobile-friendly and fast sites in its rankings.
Use tools like Google PageSpeed Insights, GTMetrix, or Lighthouse to analyze your eCommerce site’s speed and identify areas for improvement.
Optimize images, use a reliable hosting provider, and leverage caching to improve load times. Faster speeds mean better SEO performance.