Common SEO Mistakes to Avoid in a Multilingual Shopify Store

Mistake 1 - Ignoring Hreflang Tags

Hreflang tags tell search engines which language and region your pages target. Missing or incorrect hreflang tags can confuse Google and hurt your rankings.

Mistake 2 - Using Automatic Translations

Relying on machine translations can lead to poor quality content. Always use professional translations for better readability and SEO performance.

Mistake 3 - Duplicate Content Issues

Tanslating your content without proper SEO adjustments can create duplicate content across languages. Use canonical tags to avoid this SEO trap.

Mistake 4 - Poor URL Structure

Ensure your URLs are structured properly for each language. Avoid mixing languages in the same URL and always use language subdirectories or subdomains.

Mistake 5 - Not Optimizing Local Keywords

Directly translating keywords won't always work. Research local search terms in each target language for the best SEO results.

Mistake 6 - Skipping Localized Meta Tags

Meta titles and descriptions should be tailored for each language. Skipping this step can result in missed SEO opportunities in local search.

Mistake 7 - Not Focusing on Page Speed

Slow loading times can hurt your SEO, especially for international visitors. Make sure your multilingual site is optimized for speed.

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