Start by building a quality, targeted email list. Offer value through opt-ins like discounts or free resources to attract the right subscribers.
Segment your email list based on demographics, shopping behavior, or past purchases. This enables tailored messaging for better engagement.
Use personalized subject lines and greetings. Customize recommendations to create a unique, relevant experience for each customer.
Craft catchy subject lines to increase open rates. Keep it short, intriguing, and direct to capture attention immediately.
Design visually engaging emails. Include high-quality images of products, clear CTA buttons, and a clean layout to improve readability and aesthetics.
Share valuable content, from product tips to exclusive discounts. Your emails should provide useful information, not just promotions.
Ensure your emails are mobile-friendly. Over half of emails are opened on mobile, so responsive design is key to accessibility.