Log in to Google Analytics, create a new GA4 property, and configure your property details and data streams.
Log in to Shopify, install Google Analytics, add your GA4 Measurement ID, and enable Enhanced Ecommerce.
Identify key conversion points, set up events in GA4, and mark them as conversions for tracking.
Create a GTM account, add the GTM code to your Shopify store, and set up tags and triggers for your GA4 events.
Use DebugView and real-time reports in GA4 to test and ensure accurate data collection.
Regularly analyze your GA4 conversion data, identify trends, and optimize your store based on insights to increase sales.