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Social media is inherently social, so don't just broadcast your message—engage with your audience.
It's also about building brand awareness and fostering long-term relationships with your audience.
Implement retargeting campaigns to re-engage users who have previously visited your website or interacted with your brand on social media.
While social media can be a powerful tool for e-commerce, it's essential to track the return on investment (ROI) of your advertising efforts.
Adhere to the guidelines and policies of each social media platform to avoid getting your ads flagged or accounts suspended.
Video content is increasingly dominant on social media and tends to garner higher engagement rates than static images or text.