GTM is a free tool that allows you to manage and deploy marketing tags (snippets of code) on your website without modifying the code directly.
Integrating GTM with Shopify simplifies the process of tracking user interactions, improving your analytics setup and enhancing marketing strategies.
To get started, create a GTM account and set up a container specifically for your Shopify store. Follow the instructions to embed the GTM code in your theme.
Use GTM to track key events like product views, add-to-cart actions, and completed purchases. This data helps you understand customer behavior better.
Link your GTM account to Google Analytics (GA4) for comprehensive insights into user engagement and conversion metrics.
GTM enables remarketing by tracking visitors and creating targeted ads for users who didn't convert during their first visit.