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Canonical tags signal to search engines the preferred version of a webpage, crucial for Shopify stores to avoid duplicate content issues.
Use tools like Google Search Console to pinpoint duplicate URLs and pages with similar content on your Shopify store.
Steps for adding canonical tags include ensuring unique product variant URLs, specifying canonical URLs for collections, blogs, and custom pages, and manually adding tags where necessary.
Regularly check for changes or updates that may affect canonicalization, use SEO auditing tools to identify new duplicate content issues, and stay informed about changes in search engine algorithms.
Shopify automatically adds canonical tags to product pages, referencing the primary product URL.
Shopify automatically adds canonical tags to blog posts, but it's crucial to avoid duplicating blog content across different URLs.