Analyzing competitors is vital for Shopify stores to grasp market trends, rival strategies, and enhance SEO.
Use SEMrush, Ahrefs, or Google tools to find competing businesses with similar keywords or products.
Assess their keyword rankings, search volumes, and the difficulty of ranking for those keywords.
Analyze meta titles, descriptions, URL structures, and content quality.
Identify their high-quality backlinks and understand their link-building strategies
Identify content gaps and opportunities for creating valuable, shareable content