Smooth browsing boosts user engagement, possibly driving higher sales.
Faster websites tend to rank higher, resulting in increased organic traffic and better visibility.
Quick-loading pages on mobile devices lead to better user engagement and satisfaction.
Slow websites tend to have higher bounce rates, lower page views, and reduced conversion rates.
A fast Shopify store can keep customers who might leave slower sites.
Slow-loading pages often lead to users abandoning their shopping carts.