Key Insights on the Impact of Changing Your Shopify Theme

URL Structure and Navigation

New theme maintains a consistent URL structure or properly redirects old URLs to avoid broken links and maintain your SEO value.

Site Speed and Performance

A new theme that loads faster can positively impact your SEO as site speed is a ranking factor. Conversely, a slower theme can harm your rankings.

Mobile Responsiveness

Google prioritizes mobile-friendly websites. Ensure that your new theme is fully responsive to provide an optimal browsing experience across all devices.

Content Layout and Readability

Proper use of headers, bullet points, and easy-to-read fonts can enhance user engagement and positively affect SEO.

Internal Linking Structure

A well-designed internal linking strategy within your new theme can help search engines crawl and index your site more effectively.

Schema Markup and Rich Snippets

Some themes come with built-in support for schema markup, which can enhance how your store appears in search results with rich snippets.

Maintain SEO when changing Shopify themes with these tips.