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Personalization in e-commerce goes beyond merely addressing customers by their names.
Through sophisticated algorithms that analyze a customer's browsing and purchase history, AI can suggest relevant products, thereby enhancing the likelihood of conversion.
By analyzing historical data, Machine Learning algorithms forecast potential future actions, allowing merchants to anticipate customer needs and preferences.
AI-driven personalization isn't limited to the shopping experience alone; it extends to marketing efforts.
AI-powered chatbots and virtual assistants have revolutionized customer support within the Shopify ecosystem.
Future developments in AI & ML understanding, and computer vision will enable even more sophisticated personalization capabilities.