What is a Good Conversion rate for E-commerce Shopify Websites?

Running an e-commerce Store on Shopify is vital. But in today’s highly competitive world, just having an e-commerce store won’t help unless it gives you a good conversion rate. Therefore, the average conversion rate on Shopify is between 2% to 5%, which is much lower.

Are you a Shopify Store owner also worried about your Shopify conversion rate? Don’t worry—you are at the right place. In this blog, we will discuss a good conversion rate for an eCommerce Shopify website and also provide tips that will help you improve your conversion rates.

What is the Conversion Rate?

A conversion rate is the percentage of the total number of visits to a website that result in a conversion action. It’s calculated through a simple formula:

Conversion rate = No. Of Specific actions in a particular period / Total number of visits to your site in the same period.

So for instance, if 50 out of 5000 visitor buys form your Shopify store then your conversion rate is 1%.

How are eCommerce Conversion rates measured?

A website’s eCommerce conversion can be calculated through a website analytics tool. So, Google Analytics is the most common and focuses on website data. Also, there are many other ways to track metrics. Let’s check out some common ones.

Segment: This platform collects data from different sources like Instagram and Facebook ads.

Heap: Just like Segment, Heap aggregates data from different sources and enables for more personalization in event tracking than Google Analytics.

Triple Hale: This analytics tool tracks all of client’s touch points with a brand incorporating search activity and social media.

Most of the analytics tools offer snippets of code for you to add to your website which interprets when a session starts and finishes when an order is completed.

Also, the appropriate analytical tools for your eCommerce store depend on a combination of your budget, acquisition channels, and ad spend level (high ad spends need more complex analytics and attribution tools)

How to Increase eCommerce Conversion Rate?

Well, as an eCommerce business, your aim is to achieve above the average Shopify conversion rate which is between 2% to 5%. Therefore, there’s no straight answer for what a good conversion rate for Shopify sites is.

But to ensure good conversion rate you can follow the below mentioned tips

Tips to Improve Shopify Store Conversion Rate

1. Start with Optimizing your Store

The very first steps to maximize your Shopify store conversion rate is all about the presentation of your Shopify site. The way you present your homepage, about page, individual product pages, landing pages and more. You can Select the best Shopify themes for your store that make your store more compelling.

Also, there are other important factors like website speed, Shopify SEO optimized content, etc. As Shopify looks after Shopify store loading speeds, it allows you to optimize each product and landing page for Search Engine Optimization.

2. Add Landing Pages

Whenever you speak about Shopify Conversion rate optimization, you will hear about landing pages, pop-ups, and optimizing your lead generation sequences. Also, beyond that, you need to learn more about sales funnel optimization, email marketing optimization, landing page optimization, and more. Email marketing optimization, landing page optimization, and more.

To get more conversion rates, you may need a holistic approach. Find all the moving parts of your marketing funnel or marketing workflows. Also, there’s a good reason: your products are the most browsed and visited in your Shopify store. Therefore, always remember to add relevant landing and product pages to allow users to find the solution they want.

3. Optimize for Mobile

As 4 out of 5 clients Shop from their Mobile devices, optimizing your store for Mobile is vital. Make sure your website looks more compelling when accessed through Mobile.

Ensure your Shopify theme automatically adjusts to different screen sizes and orientations. A responsive design provides a seamless and consistent user experience across all devices.

Optimize images, minimize code, and leverage browser caching to ensure your site loads quickly on mobile devices. Also, you manage and simplify navigation and menu options for mobile users. Therefore, don’t forget to use clear and concise CTA buttons.

4. Make Checkout Process Easy

A complicated checkout process is one of the main reasons customers abandon their carts. To reduce friction and enhance the customer experience, ensure your checkout process is as smooth and efficient as possible.

Streamline the steps required to complete a purchase. Minimize form fields and eliminate unnecessary steps to ensure a quick and easy checkout experience.

Allow customers to make purchases without creating an account. Offering a guest checkout option can significantly reduce cart abandonment and make the process more convenient for new and returning customers.

Support a wide range of payment options, including credit/debit cards, digital wallets (such as PayPal and Apple Pay), and alternative payment methods. This flexibility ensures customers can use their preferred payment method, reducing potential barriers to completing a purchase. Use progress indicators to show customers how many steps remain in the checkout process. This transparency helps manage expectations and reduces frustration.

5. Prioritize User Generate Content

User generated content highly impacts on their purchasing decisions. This content is generated by users than a popular brand or a influence. Therefore, this content type mostly sparks discussion and interaction amongst online communities and also incentivizes engagement.

Also, speaking about UGC, it is in the form of audio, text, images or videos that can create an inviting and infectious environment for potential clients, advocates, and fans by highlighting direct insight into Shoppers’ requirements.

6. Provide Free Shipping

Free shipping inspires people to buy more of your products, as there are no additional charges. A strong marketing push around this provider on-site and on other channels can help boost conversions.

Also, to offer free shipping, you need to increase Shopify conversions, so you have to set up your Shipping rate and follow the 13-step guide to provide free shipping. This is a compelling element for potential clients, as it lowers the price associated with shopping online.

7. Don’t Ignore Website Search bar optimization

Clients rarely explore Shopify stores, so navigating eCommerce stores is essential as it can increase the Shopify store conversion rate.

This is why fine-tuning your search bar makes a difference in how well website visitors can find the products they are looking for. It also ultimately contributes to improved conversion and reduces the chances of visitors bouncing back.

Implementing features like autocomplete and search suggestions can guide users to popular products and categories, even if they are unsure of what they are looking for. This can help in discovering new products and potentially increasing average order value.

8. Give Discounts to attract more client

Discounts develop a sense of immediate value for the client. When potential buyers notice the price dedication, they perceive they are getting a robust deal that can offer quick buying decisions.

Implementing limited-time offers or flash sales can instill a sense of urgency in your clients. The fear of missing out on a great deal can significantly increase the likelihood of a purchase decision.

Offering discounts can also attract new clients who might be hesitant to purchase at full price. Once they experience the value of your products, they may return without discounts.

Summing Up

To maintain a high conversion rate, you need to focus on key areas like mobile optimization, user experience, and personalized marketing strategies. Ensuring that your website is easy to navigate, loads quickly, and provides relevant and engaging content can significantly affect how visitors interact with your store.