Email Marketing Strategies for Shopify Stores

Have a well-crafted and optimized Shopify Store but are still struggling with marketing strategies? Well, implementing Shopify email marketing can help you to boost your Shopify Store.

With the appropriate email marketing strategies for Shopify, you can boost your eCommerce sales, increase conversions and also retain your clients by offering repetitive discounts for subscribers. This guide will help you with the best Shopify email marketing strategies and help you upboost your store performance.

What is Shopify Email Marketing?

Shopify email marketing is stated when you select email marketing for marketing your eCommerce business through email campaigns. You can start doing this as soon as potential clients that visit your website opt-in to receive communication from your brand through emails.

It is a medium or channel for marketing where you can create awareness and increase client loyalty by emailing your email lists at regular intervals without spamming them. Also, there are various strategies on how to do Shopify email marketing efficiently and effectively.

Why is Shopify Email Marketing vital for your eCommerce business?

Let's check out why Shopify email marketing is vital.

Allows to reach out personally

With Shopify email marketing strategies you can reach out personally directly into their inbox. This helps to keep yourself in constant touch with them, this gives the feeling that you haven’t forgotten your client.

You can keep your email simple, like sending personalized birthday wishes, giving them personalized coupon code on birthdays can help in increasing client engagement with your audience.

Cost-Effective

Well, email marketing is cost-effective. Most email marketing platforms comes with a free trail for a particular time. This will not only help you get accustomed to its features, but you can also start sending emails immediately to increase your ROI and reach. Also, after the free trial ends, their pricing is still low compared to other marketing channels.

Clear and Concise

Email Marketing can help in delivering clear and concise emails for your target client. This is because of the highly robust segmentation features, mostly email marketing software offers. As this segmentation helps you to ignore spamming people and enables you to sent emails that they actually use. Therefore, around 64% of clients prefer emails over other communications.

Data Driven

Most of the Shopify email marketing app provides you with data on your email performance. For instance, you can check out the open rate, CTR, unsubscribe rate, and conversion rate. You can use these analytics to improve your email campaign performance regularly. Therefore, analytics can help you with A/B testing, personalizing CTAs, and conversion rates. Let’s checkout email marketing strategies for your Shopify Store

Email Marketing Strategies for Shopify Stores

Strategy 1: Introductory Email

Email Marketing is vital for a newly subscribed client. It develops and creats a huge impact and impressions on the, Sending introductory email boost the probability that clients may buy your business again.

Introduction email, you need to send more than just a single welcome email, which may not more information, due to load of information may create confusion among new subscribers. Moreover, introductory email is the best way to introduce your position in Shopify client expectations, and unique selling points. This will enable you to regularly keep your business brand in the front of their eyes.

Strategy 2: Build Shopify Email List

The next email marketing strategy to develop your email list. You may need the best lead generation tools along with Shopify landing pages and newsletter signup forms. Also, you need to segment your email list by location; also you can send emails to particular audiences. As more clients will receive your emails that will boost your conversion rate and your sales revenue in long run.

If you need to increase the impact of your Shopify eCommerce email marketing, don’t limit your segmentation to demographic factors like location, age, marital status, and more; you can simply do email listing.

Strategy3: Appropriate email Design

After developing the email listing, the next strategy is to select email design. Creating a A catchy and engaging email design will give your subscribers a continuous experience, leading them to conversions. Well, developing email campaigns from scratch may take time, but you must remember that you are building it for high conversion rates. You can also check out the premade email templates that save you time and money.

Strategy 4: Valuable Email Marketing Copy

Now matter how beautiful your email marketing design is, your subscribe will not turn into clients without a valuable or converting email copy. Make sure you can catchy and creative copywriting. As, mastering the art of copywriting is not an easy task for you as you need to come up with an interactive copy that will reflect your subject line along with brand identity.

Also, don’t forget to checkout Shopify SEO for email marketing that will help to enhance your email template performance.

When copywriting remember that you always write for your target audience, highlight the value of product, you can also personalize your copy by adding subscribers name, and more.

Strategy 5: Abandoned Cart Campaigns

Cart abandoners annoy every Shopify store owner. So, to say goodbye to cart abandoners, you need to create an effective campaign to complete the purchase process.

Your cart campaign should be powerful enough to change your abandoner's minds and quickly restore revenue. Also, setting up a cart abandonment workflow will help you to easily target those visitors' hours or minutes after leaving their Shopping cart.

Strategy 6: Automated Email Campaigns

Well, sending email marketing campaigns may be lengthy and time-consuming. But it’s a significantly less time-consuming task as you can send automated email campaigns that can help you save lots of time. Therefore, handling and managing a large Shopify store is much easier than ever before. Also, Shopify email automation helps you quickly set up your email marketing campaign without adding extra work. You can check out an email marketing automation tool, and you will be easily able to automate your emails.

Strategy 7: Track Email Performance

The first half of Shopify's email market strategy is developing and creating your email campaigns. The other half is all about analyzing and mentoring your email campaigns. As you may need, tracking your email performance may help you gain valuable client insights and subscribers.

Summing Up

Establishing the robust Shopify email marketing strategies can be the prdouctive step toward building success for your eCommerce business. By following above mentioned email marketing tips and strategies you can easily set up highly convertible email campaign that may upscale your business revenue.