Table of Contents
Key Takeaways
- Shopify is making B2B tools available to a much wider range of merchants, not just enterprise users.
- Merchants can manage both DTC and B2B operations from a single platform.
- Built-in features reduce the need for third-party apps or custom development.
- Tools likely include wholesale pricing, bulk ordering, and company account management.
- The move signals Shopify’s push to compete more strongly in the B2B e-commerce space.
On April 2, 2026, Shopify made one of its most significant product announcements in years: native B2B (Business-to-Business) features, previously locked behind the Shopify Plus paywall for nearly four years, are now available to merchants on Basic, Grow, and Advanced plans, at absolutely no extra cost.
This is a watershed moment. For millions of merchants who have been manually managing wholesale pricing through separate systems, handling phone and email orders, or trying to stitch together third-party apps, the friction is finally over. Shopify has unified B2B and DTC commerce under one roof, for everyone.
“Merchants are telling us wholesale buyers are already asking to purchase their products. But too often, B2B tools have lived outside the systems they use to run their business.” Samir Pradhan, VP of Product, Shopify.
What’s Inside: The Feature Briefing
Shopify has carefully refined its B2B toolkit on Shopify Plus over nearly four years. Now, the foundational elements of that toolkit, the ones that power real wholesale operations, have been extended to all plans. Here’s what merchants can access right now:
Company Profiles: Create dedicated profiles for your wholesale buyers, complete with multiple locations, buyer roles, and permissions, all managed from one admin.
Custom Catalogues: Set up to 3 active B2B catalogues with tailored pricing for different buyer segments, no more one-size-fits-all retail pricing for wholesale accounts.
Volume Discounts & Quantity Rules: Reward bulk buyers with tiered pricing, minimum order quantities, and quantity-based rules built natively into the checkout.
Payment Terms: You can include or exclude specific products and set prices for each customer to customize the buying experience, a standard expectation in the B2B world, now natively supported.
Vaulted Credit Cards: Save customer payment methods securely so repeat orders are faster, frictionless, and fully automated for your wholesale buyers.
ACH Payments (U.S.): Accept direct bank transfers from wholesale customers in the United States, a critical payment method for high-value B2B transactions.
Features like unlimited catalogues, partial payments, deposits, and direct catalogue assignment to specific locations remain exclusive to Shopify Plus, making Plus the natural next step as businesses scale their wholesale operations beyond the essentials.
Scaling your wholesale operations and need advanced B2B capabilities? Explore our Shopify Plus development services to build a unified and scalable commerce experience.
How Merchants can Utilize the Latest Features?
Getting started with Shopify’s native B2B features is straightforward. Here’s a practical roadmap for merchants ready to activate wholesale on their store:
1. Enable B2B in your Shopify Admin: Navigate to your Shopify Admin → Settings → Markets. B2B features are now accessible directly from your existing dashboard with no additional plan upgrade required.
2. Create Company Profiles for Wholesale Buyers: Set up dedicated company accounts for each of your wholesale customers. Assign buyer roles (admin, ordering, and location-specific), and define unique contact details for each location they operate from.
3. Build Your Custom B2B Catalogues: Create up to three custom catalogues with wholesale-specific pricing. Assign each catalog to the relevant company accounts via Markets. Include volume pricing rules and minimum order quantities that reflect your real-world wholesale terms.
4. Configure Payment Terms & Vault Cards: Offer standard Net 30 or Net 60 terms to trusted buyers or enable vaulted credit cards for buyers who prefer automated billing. This removes the manual invoicing bottleneck entirely.
5. Invite Buyers & Go Live: Send onboarding invitations to your wholesale accounts. Once logged in, they will see their customized pricing, can place self-serve orders, and reorder with a single click, without ever calling or emailing your team.
A focused team can complete the commercial design and technical setup within 2-4 weeks. Onboarding the first 10-20 wholesale accounts typically take an additional 2-3 weeks. The payoff is immediate: buyers gain autonomy, and merchants gain time.
How will It Benefits Merchants?
The real-world impact of Shopify’s native B2B tools is already well-documented. Merchants who have used these features on Plus have reported transformative outcomes, and now those outcomes are accessible to everyone.
Operational Efficiency: Snyder Performance Engineering achieved a 25% reduction in back-office time and a 40% increase in average customer spend after moving to Shopify B2B.
Higher Reorder Rates: Merchants using Shopify B2B see up to an 4.1x increase in reorder frequency compared to standard DTC orders, because ordering is effortless.
Increased Self-Serve Orders: Platform-wide data shows up to an 33% increase in self-serve orders within the first six months of adopting native B2B tools.
Unified Commerce: Run both B2B and DTC from a single admin, eliminating data silos, system-hopping, and manual reconciliation across disparate platforms.
Lower Barrier to Entry: No additional cost, no plan upgrade required. Businesses can now test, prove, and scale wholesale before committing to higher-tier plans.
Customer Satisfaction: Wholesale buyers can browse their catalogue, see custom pricing, and place orders independently, reducing friction and improving the relationship.
How Shine Dezign Infonet Will Leverage These Updates?
At Shine Dezign Infonet, we have been building, optimizing, and scaling Shopify stores for businesses of all sizes. This Shopify B2B expansion is one we’ve been anticipating, and we’re ready to put it to work for our clients immediately.
B2B Onboarding & Setup: We will configure company profiles, custom catalogues, volume pricing rules, and payment terms for your wholesale operations, end to end, with best practices baked in from day one.
DTC and Wholesale Unification: For clients running both retail and wholesale, we will architect a unified commerce strategy that manages both channels cleanly from a single Shopify admin, no more double work.
Custom Checkout Experiences: Using Shopify Functions, we will build tailored B2B checkout flows that match your buyers’ expectations, PO number fields, deferred payment options, and custom discount logic.
Migration from Manual or Third-Party Systems: If you are currently managing wholesale orders via phone calls, emails, or a patchwork of apps, we will migrate your operations to Shopify’s native B2B stack with zero disruption.
Shopify Plus Advisory: As your wholesale operations grow beyond 20+ accounts or you need unlimited catalogues and partial payments, we will guide you through the right time to graduate to Shopify Plus and handle the transition seamlessly.
Analytics & Growth Optimization: We will set up the reporting and KPI tracking you need to measure B2B performance, reorder rates, catalogue conversion, buyer lifetime value, and continuously optimize based on real data.
Whether you are a growing DTC brand that’s starting to receive wholesale inquiries, or an established manufacturer looking to finally digitize your wholesale operations, Shine Dezign Infonet is your implementation and growth partner for everything Shopify B2B.
Wrapping Up: The Future of Commerce Is Unified
Shopify’s decision to open its native B2B toolkit to millions more merchants isn’t just a feature release, it’s a philosophical shift. The old model, where B2B and DTC lived in separate systems with separate workflows and separate data, is being dismantled. The new model is one platform, one admin, one source of truth for your entire business.
With the global B2B eCommerce market valued at $36 trillion and growing, the opportunity for merchants who move early is enormous. Whether it starts with a few wholesale inquiries from local retailers or a full-scale trade distribution network, the tools are now in place, on every plan, at no extra cost.
The merchants who act on this update now will build the customer relationships, reorder habits, and operational muscle that separate sustainable businesses from transactional ones.
