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As businesses grow, their ecommerce requirements become more complex, demanding greater scalability, customization, automation, and operational control. Shopify Plus is Shopify’s enterprise-grade commerce platform built specifically for high-volume merchants, rapidly expanding brands, and B2B businesses.
It offers advanced features such as enhanced checkout customization, unlimited staff accounts, powerful automation tools, expanded API capabilities, multi-store management, and enterprise-level security. With its robust infrastructure and specialized growth tools, Shopify Plus helps merchants deliver seamless customer experiences while efficiently managing large-scale operations across multiple markets and sales channels.
Key Takeaways
- Shopify Plus is designed for high-growth brands, large-scale retailers, and B2B merchants that require advanced functionality beyond standard Shopify plans.
- Merchants can customize checkout experiences, create headless storefronts, leverage Shopify Functions, and build unique commerce workflows tailored to their business needs.
- Shopify Plus includes enterprise B2B capabilities such as unlimited catalogues, company-specific pricing, direct catalogue assignments, deposit payments, and customized wholesale experiences.
- The platform supports up to 200 locations, 100 themes, multiple expansion stores, enterprise-grade security, advanced analytics, and infrastructure built to handle high traffic and transaction volumes.
- Shopify Plus merchants benefit from priority 24/7 support, specialized partner networks, advanced apps, increased API limits, Shopify Audiences, and exclusive training through Shopify Academy.
What is Shopify Plus?
Shopify Plus is Shopify’s enterprise-level solution, built for fast-growing businesses, high-volume merchants, and B2B wholesalers. With plans starting at $2,300 per month, it delivers enhanced scalability, advanced wholesale and B2B features, extensive checkout customization through Checkout Extensibility, streamlined multi-store management, and powerful automation tools to support complex business operations and growth.
Pricing of Shopify Plus (Country/Currency Wise)
| Currency | Available countries | 1-Year term (per month) | 3-Year term (per month) |
|---|---|---|---|
| USD | United States and any country without a supported local currency | $2,500 USD | $2,300 USD |
| CAD | Canada | $3,650 CAD | $3,400 CAD |
| EUR | European Union countries (27): Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
Greater European Economic Area (EEA) (13): Switzerland, Liechtenstein, Norway, Greenland, Svalbard and Jan Mayen, Bouvet Island, Faroe Islands, Albania, Bosnia and Herzegovina, Moldova, North Macedonia, Serbia, and Ukraine. |
€2,250 EUR | €2,100 EUR |
| GBP | United Kingdom, Falkland Islands, and Jersey | £1,950 GBP | £1,800 GBP |
| JPY | Japan | ¥398,000 JPY | ¥368,000 JPY |
| AUD | Australia | $4,000 AUD | $3,700 AUD |
| INR | India | ₹190,000 INR | ₹175,000 INR |
Planning to move to Shopify Plus or build a high-performance enterprise store? Our Shopify Plus experts can help you with custom development, checkout optimization, automation, and scalable store architecture. Explore our Shopify Plus development services to see how we can support your growth.
Shopify Plus Features
Shopify Plus features is divided into four categories:
Administrative and management features of Shopify Plus
Custom User Groups: Through this, admin can create custom users’ group. A user group is a set of users who share common responsibilities or roles. It helps to in bulk assigning of users to a group of permissions like, Customer Support group for support staff or a B2B Sales Team group for users handling B2B activities.
Extension Stores:Shopify Plus plan supports 9 expansion stores for internalization, separate physical locations, and other related purposes. A theme licence is required for each expansion store that is live.
Unlimited Staff: Along with this Shopify Plus plan supports unlimited staff accounts without any additional charges. It eventually helps in enhancing the store personnel and helps business to grow.
Priority 24/7: Store owners or customers with Shopify Plus plan can exclusively access to priority phone and chat support for immediate assistance.
Email Suppression: Through admin panel, Shopify Plus users can suppress or control specific email notifications such as order placement, fulfilment, refunds, exchanges, and account changes from being sent to customers.
Advanced API and tech resources for Shopify Plus
API Resources: The Shopify Plus plan provides access to additional API capabilities that enable integration with custom applications. Stores on this plan can also request higher API rate limits by contacting Shopify Support.
– Exclusive API resources available only to Shopify Plus stores include the GiftCard, Multipass, and User resources in the REST API.
– As well as the publishablePublish and publishableUnpublish mutations in the GraphQL API.
Shopify Functions: Plus users can design and deploy flexible customization for advanced and unique commerce experience using custom apps built with Shopify Functions.
Growth and expansion tools on Shopify Plus
Enhanced Discounting: Create customized shipping, order, and payment discounts with sophisticated rules and conditions. Define order value limits, purchase thresholds, and combine multiple discount rules beyond standard Shopify restrictions using discount APIs.
Headless Front: Develop up to 25 custom React-based storefronts using Hydrogen and host them on the Oxygen edge network. Leverage Shopify APIs to build unique headless commerce experiences tailored to your business needs.
Specialized Apps and Channels: Access premium apps and tools built for high-growth businesses, including Launchpad for scheduling and automating promotions. Shopify Plus also provides unlimited use of custom Level 2 PII apps and access to Shopify Plus Certified App Partners.
Shopify POS Pro: Benefit from up to 200 included POS Pro locations, enabling seamless omnichannel retail operations and integrated payment experiences across physical and online stores.
Themes: Add and manage up to 100 themes within your Shopify account, making it easier to test new designs, maintain seasonal theme variations, and experiment with changes in duplicate versions of your live theme.
Additional services and features for Shopify Plus users
Shopify Plus Partner Program: Gain access to a network of vetted service partners recognized for their technical expertise and ability to deliver solutions tailored to high-growth businesses.
Staging Stores: Create and maintain an unlimited number of staging stores to safely test configurations, themes, and workflows before deploying them to production.
Features Test Drives: Explore upcoming platform features and APIs in early-access environments without affecting live operations. Manage and control when new capabilities are released to your store.
File Storage: Each Shopify Plus store includes 1 TB of file storage. Additional storage can be requested through Shopify Support as a paid upgrade.
Locations: Manage inventory and fulfil orders across up to 200 locations, providing greater flexibility for multi-location retail and fulfilment operations.
Markets: Build B2B markets for wholesale sales in different regions and customize Checkout Blocks for each market. While all Shopify plans support up to 50 markets, Shopify Plus exclusively offers unlimited catalogues and direct catalogue assignment to company locations.
Carrier-Calculated Shipping: Integrate with third-party shipping providers to display real-time shipping rates and delivery options during checkout. Access competitive rates from carriers such as DHL Express, UPS, and USPS.
Payment Authorization and Capture: Benefit from extended payment authorization periods for eligible credit cards, allowing captures beyond the standard 7-day window. Authorization expiration dates are visible on order pages for easier tracking and management.
Security and Compliance: Operate on a platform that meets Level 1 PCI DSS and SOC 2 compliance standards, with built-in data encryption, fraud detection, and advanced bot protection designed for high-traffic events and product launches.
Reporting and Analytics: Access comprehensive analytics tools, including customer behaviour insights, advanced sales and inventory reports, cohort analysis, custom dashboards, and exportable data for deeper business intelligence across all stores.
Scalability and Performance: Take advantage of enterprise-grade infrastructure, including high-capacity bandwidth, a global CDN powered by Cloudflare, automatic platform updates, DDoS protection, and a potential 99.99% uptime service commitment.
Shopify Audiences: Identify and target high-intent shoppers more effectively by building audience segments, excluding existing customers from campaigns, retargeting prospective buyers, and leveraging cross-store audience data.
Shopify Plus Plan Courses in Shopify Academy: Access specialized training resources, certifications, live sessions, and structured learning paths designed to help Shopify Plus merchants and their teams maximize platform capabilities and business growth.
What are the Various Shopify Plus Benefits?
Shopify Plus Transaction Fees
When using Shopify Payments with the Shopify Plus plan, merchants receive competitive processing rates for both domestic and international card transactions. If you choose a third-party payment gateway, you will be responsible for that provider’s fees as well as a small Shopify transaction fee that helps cover security and compliance costs. In certain regions, these additional Shopify transaction fees can be waived by enabling Shopify Payments. For the most up-to-date pricing details, refer to the Shopify Pricing page for your location.
Note: Shopify Plus transaction fees can vary due to circumstances. Kindly check the prices on Shopify before purchasing.
B2B Features on Shopify Plus
Although Shopify B2B functionality is available across all Shopify plans, Shopify Plus offers enhanced capabilities designed for wholesale operations. These include unlimited catalogues, direct catalogue assignments to companies and company locations, deposit collection options, partial payment support, and payment requests tied to individual fulfilments. The platform fee structure may vary between B2B and direct-to-consumer (D2C) orders, and merchants can contact the Shopify Plus team for additional details.
Checkout Customization with Shopify Plus
Shopify Plus provides advanced tools for creating a fully customized checkout experience that reflects your brand identity. Merchants can use the Checkout Branding API for visual customization, leverage Shopify Extensions to modify checkout functionality, and build tailored checkout journeys for both B2B and D2C customers within a single store. Additional customization options include creating custom shipping discounts through Checkout Blocks.
(Source: Shopify Help Center)
Conclusion
Shopify Plus is a comprehensive enterprise ecommerce solution that empowers businesses to scale confidently while maintaining flexibility and control. From advanced B2B functionality and checkout customization to powerful automation, analytics, and security features, the platform provides everything growing brands need to manage complex operations and deliver exceptional customer experiences. For merchants experiencing rapid growth or managing large-scale ecommerce operations, Shopify Plus offers the tools, performance, and support required to drive long-term success.
