Table of Contents
- Introduction
- Why traffic plays an integral role in the success of Shopify stores?
- Top 7 Ways to Boost Your eCommerce Store Organic Traffic
- Site Optimization for SEO and Upselling
- Blogging
- Giveaways and Contests
- Use Pay-per-Click (PPC) Advertising
- Leverage social media
- Incentives and Referral programs
- Focus on user experience
- Conclusion
Are you having trouble getting more customers to visit your online store? In the very competitive internet market, it might be difficult to distinguish yourself from the thousands of other companies fighting for the same customers.
On the other hand, there are tried-and-true tactics you may use to boost traffic to your eCommerce website and boost revenue. You will learn 7 traffic-driving strategies from this blog to help you promote eCommerce website.
Why traffic plays an integral role in the success of Shopify stores?
Driving traffic to Shopify stores is all about bridging the gap between businesses and clients. Also, less traffic in your store directly impacts on your sales figures. Lesser the traffic will indirectly reduce the number of Sales.
Let’s explore why traffic is vital for the Shopify store’s success
1. Increased Visibility:
The more traffic a Shopify Store receives, the more visible it becomes to potential clients. When people search for services or products online, they are more likely to find and visit a store that comes at the top of the search results. With high traffic, a Shopify store can improve its search engine rankings that makes it simple and easier for clients to find your store. You can also opt for Shopify themes that can help you to improve more visibility and attract more clients
2. Get More Sales
With more traffic, a Shopify store has more opportunities to convert your visitors into clients. As Mentioned in the above point the greater number of traffic you have, there are more chances to boost your sales. Additionally, repeat visitors and referral can also generate more Sales for a Shopify store.
3. Improve Brand Awareness
Increased traffic also helps to improve brand awareness. When your Shopify store's logo or name is visible repeatedly, they become more familiar with the brand, and this can lead to greater loyalty.
4. Valuable Data
Shopify store utilized traffic data to gain valuable insights into client behavior. By analyzing this metric such as bounce rate, time spend on Store, and conversion rate. This can help to identify areas for improvement and make data-driven decisions to optimize their store for better performance.
Now let’s check out 7 proven ways to promote eCommerce websites.
Top 7 Ways to Boost Your eCommerce Store Organic Traffic
1. Site Optimization for SEO and Upselling
Search Engine Optimization or SEO plays a major role in driving traffic to Shopify Store. It helps your position your eCommerce business in the top results of SERP page. So, when people search for products, your website will be able to rank in the search results.
Also, you can conduct thorough research on product-focused keywords and optimize your content (headlines and product descriptions) accordingly. With Shopify SEO, you can also conduct quick research on your competitors to understand their keyword strategy.
In addition, ensure that your site has a rich organizational structure that can be easy to navigate. Create in-detail product pages with the required descriptions, relevant images or videos, meta content and FAQs.
2. Blogging
Blogging is an excellent medium to grow your website traffic, and develop brand recognition, creating content that offers engaging information and value can help to attract large audiences to your website. It also helps to stimulate interest in your products in the minds of your audience which can result in increased sales.
Also, you can focus on creating content that caters to your industry, sparks interest in the minds of the audience, and boosts your brand image. You can create blog posts about tutorials, industry trends, new product updates, expert interviews, and many other vital topics.
3. Giveaways and Contests
Everyone loves contests and receiving free products. Contests and giveaways help businesses attract an audience, generate leads, and increase traffic to their website seamlessly.
It is reported by small business trends that contests and giveaways show a conversion rate of approximately 34% which is higher than other content types. This is why leveraging this interactive content is important for eCommerce businesses.
Also, to make sure interactive content it is important to define the goals you wish to achieve with your giveaway or contest. Also, you can host a giveaway to increase traffc sales or the upcoming season sale or to generate leads.
Ensure that your contest or giveaway is easy to enter. The rules should be easy to understand as well.
Decide on a good timeframe — the shorter the better. Try to create urgency by sending reminders about giveaways closing soon to the audience.
4. Use Pay-per-Click (PPC) Advertising
Use Google AdWords or pay-per-click (PPC) campaigns to quickly bring targeted visitors to your e-commerce website if you have an advertising budget. By displaying their ads on pertinent search engine results pages, businesses may increase the likelihood that potential customers will click through to their website by using Google Ads.
You must conduct thorough keyword research, select relevant keywords, write catchy ad copy, and optimize your landing pages if you want your Google Ads campaign to be successful. In a similar vein, PPC advertising on social networking sites like Facebook, Instagram, and LinkedIn may also be an affordable means of promoting your goods and driving visitors to your online business.
5. Leverage Social Media
You can utilize a variety of social media sites, like Facebook, Instagram, Twitter, and LinkedIn, to increase traffic to your websites. Every platform displays posts in a unique manner.
Therefore, in order to make your content visually appealing and easy to read, you must optimize them for every kind of platform. This will increase traffic to your website.
The purpose of hashtags is the same as that of keywords or tags. Based on their hashtags, people's social media research will show up in the findings. The more hashtags you include in your postings, the easier it is for people to find and read them, which increases website traffic.
6. Incentives and Referral programs
Everyone enjoys a good bargain. This explains why more than 64% of online customers wait until an item goes on sale before making a purchase, and around 93% of consumers use coupons or discount codes annually.
Therefore, offering exclusive deals, discounts, or special offers is a terrific approach to draw potential clients to your marketplace.
Additionally, think about putting in place a referral scheme where users receive incentives for introducing others to your website. By providing incentives to both vendors and buyers, you may establish a win-win scenario that promotes the expansion of e-commerce traffic.
7. Focus on user experience
Any online marketplace that hopes to succeed must provide a flawless user experience. Your customers won't appreciate visiting your website if it is difficult to browse or takes a very long time to load.
Take action to enhance the responsiveness and speed of your platform as a result. This includes, among other things, making sure it's simple to use. For another, it entails giving clients simple checkout procedures and the capacity to look for suppliers and goods with ease. Well, hiring a Shopify expert can help you gain more sales and help you to focus on your business growth
Conclusion
There are numerous ways and techniques to boost Shopify store traffic. It’s not easy to decide which way is most suitable for your online store as well as for your business. Therefore, its crucial to make your own analyze by implementing some new marketing strategies. Then you can select the most appropriate and the most effective technique to drive most traffic to your online store.
