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Advanced Keyword Research for E-commerce- Finding Niche Long-Tail Keywords

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Vikas Verma

Updated on: September 10, 2025

Estimated reading time: 7 minutes
Advanced Keyword Research for E-commerce- Finding Niche Long-Tail Keywords

 

Table of Contents

  1. Introduction
  2. Understanding the Basics of Keyword Research
  3. What are Long Tail Keywords?
  4. Why Long-Tail Keywords Are Essential for E-commerce
  5. How to find niche long tail keywords?
  6. Advanced Tools for Finding Niche Keywords
  7. Summing Up

Long-tail keywords are the backbone of SEO. As a newbie, it's always hard for you to rank your website with keywords that have higher search volume. In such a case, long-tail keywords play a vital role that can help you boost your ranking and gain more traffic. Well, even if you have an established eCommerce store with good ROI, implementing long tail keywords can always help you attract a larger target audience.

Furthermore, as per resources, around 70% of search queries are in the long tail format ( Source: embryo), which tends to have a higher conversion rate compared to higher volume keywords. In this article, we will explore how advanced eCommerce keyword research for your Shopify eCommerce store will help you find long-tail keywords and maximize your SERP rankings.

Understanding the Basics of Keyword Research

Understanding the Basics of Keyword ResearchAs a Shopify store owner, you are aware that keywords play a vital role when it comes to ranking your product, landing, category pages, and more. Having relevant keywords that reflect your brand or store can help gain more traffic. Before we directly dive into long tail keywords, let’s understand the basics of eCommerce keyword research

Search Volume

Keyword search volume is mostly measured in average monthly searches. This is the number of searches every month for every specific search phrase (keyword). Ideally, you are searching for the keywords with the highest search volume.

Ranking highly with more search terms with higher search volumes means more robust traffic and conversion potential for you and your store. Unfortunately, there is no magic number that represents the perfect search volume for everyone.

Analyzing Competition

Search volume and keywords aren’t the only things you need to look for. Competition is also of the utmost importance; if not, then there’s no point in trying to rank for keywords you have no chance of ranking for. Competition refers to the difficulty of ranking for each particular keyword.

Topical Authority

As search engines improve and more emphasis is placed on related terms, quality content, and natural language. You need to highlight your website’s expertise by offering in-depth, interconnected content. Clients will want to click on your website if they consider you a trusted source of information for a certain topic. Authoritative content and a good reputation will help you rank highly on SERPs. Now, let’s understand more about long-tail keywords.

What are Long Tail Keywords?

What are Long Tail Keywords?Long-tail keywords mostly consist of three to four words or even more. They are mostly very particular about a product like Puma sneaker shoes, or there may be a question that the end user may ask, like “Running Shoes for winter.”

Short-tail keywords, as you might guess, are of one or even two words, like running shoes, sneaker shoes, etc

To help you understand, let’s search on Google

running shoes keyword researchFor example, when you search for running shoes, the intent is a little clear to Google that the user is searching for running shoes, but it’s not very clear whether the user is searching for running shoes for men, women, or kids. running shoes keyword researchSo, when the user specifies their requirement by adding extra information, it helps Google to show them exact results that match their needs. You can refer to the image below to understand long-tail keywords.

Why Long-Tail Keywords Are Essential for E-commerce

Why Long-Tail Keywords Are Essential for E-commerceLess Competition

When it comes to competition, long-tail keywords are less competitive than shorter ones. For instance, if you are searching for roses, it shows around 823,000 searches.

Roses keyword search volume

Similarly, when you add a red rose bouquet for a wedding, it shows around 1000 search results. Long-tail keywords have high conversion ratesRose bouquet keyword search volumeLong-tail keywords aren’t longer. They are more particular with mostly commercial or transactional search intent. In other words, people looking for long-tail search terms usually have a buying intent compared to those of just short-tail keywords.Lomg tail keyowrd make the majority of searchesFor instance, take a keyword like ’Personal training’, someone searching for personal training is probably learning about how it can benefit or how it works, which states that they are not ready to purchase anything.

But Someone searching for a longer version, like ’personal training courses’, is closer to making a purchase. So, the traffic you get from long-tail terms has a higher conversion rate than traffic from head terms, as it probably comes from robust clients.

Advanced Tools used for Finding Niche Keywords

How to Find Long-term Keywords Using Ahrefs?

1. Don’t rely on Google Autosuggest: Google Autosuggest shows popular searches, not long-tail keywords. Tools that scrape Autosuggest (like Answer the Public) mostly give popular, competitive keywords.

Google Auto Suggest2. Use Ahrefs’ Keywords Explorer: Type a broad keyword related to your niche, “Business Books.” Filter results by search volume and keyword difficulty (KD) to find less competitive, long-tail keywords. Check the “Questions” tab for keyword ideas phrased as questions, such as: “how to start a home garden” or “best plants for home gardening beginners”.

Ahref keyword planner tool 3. Check your competitors’ keywords: Use Ahrefs’ Site Explorer to see which long-tail keywords your competitors rank for. Enter their website (e.g., greenthumbblog.com), go to the Organic Keywords report, and find keywords driving traffic to them.

4. Browse forums like Reddit and Quora: Start by searching for topics related to your niche, such as “home gardening advice.” Look for common questions people ask, like “What are the best vegetables to grow in a small garden?” or “How often should I water my home garden?” Then, use Ahrefs to analyze these questions by checking their search volume and keyword difficulty. This helps you identify valuable, less competitive keywords to target in your content.

Reddit forum questionHow to Find Long-term Keywords Using Semrush?

1. Find your competitors: Type your website (e.g., planetfitness.com) into Semrush to see who else ranks for similar keywords.

Semrush competitor2. See what keywords they use: Look at keywords your competitors rank for, such as “personal training,” “online fitness coaching,” or “weight loss programs.”

3. Find keywords you don’t have yet: Use the Keyword Gap tool to find keywords your competitors rank for but you don’t, like “home workout plans for beginners” or “virtual fitness coaching for seniors.”

keyword gap4. Find specific long-tail keywords: Use the Keyword Magic Tool with a seed keyword like “fitness coaching.” It will suggest longer phrases such as “best online fitness coaching for busy moms,” “affordable personal training near me,” or “weight loss coaching for beginners.”

long tail keyword5. Organize your keywords: Put your keywords into groups (clusters) using the Keyword Strategy Builder to plan your content better, like “affordable personal training near me,” “personal training for beginners,” “personal trainer online”.

keyword strategy builder6. Use your keywords: Create website pages or blog posts targeting these keywords, like “Affordable Personal Training for Beginners” or “Top Virtual Weight Loss Coaching Programs.” Then track how well these pages rank.

How to Find Long-Term Keywords Using Google Keyword Planner?

1. Think about your business and what customers might search for: Write down words or phrases related to your products or services. (For example: You provide dental services, dental clinics, and dentists.)

2. Use Google’s Keyword Planner tool: Enter your ideas into Keyword Planner to get keyword suggestions and see how often people search for them. (Enter ideas like “dental clinic,” “dentist,” “dental practice.")

Keyword Planner

3. Look for keywords with good search volume but low competition: These are easier and cheaper to target.

low competiition keywords4. Choose keywords that match what your customers want: Focus on words that show a clear intent to buy or learn about your product. (Like: People searching “Dental clinic near me”, "Best Dentist near me.)

low compeition and and higih volume keyword5. Group similar keywords together: This helps you create relevant ads for each group. (Like dental clinic, dentist in my area, dental office near me.)

Summing Up

Advanced eCommerce Keyword research is vital for eCommerce businesses looking to stand out in a competitive market. By attracting niche long-tail keywords, you can attract highly targeted traffic, maximize conversion rates, and develop a stronger connection with your audience. If you are not aware of how you can add long-tail keywords to your website, you can get Shopify SEO Services for your store that can help you maximize your store’s conversion rate with the best ROI.

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Your Queries, Our Answers

How do I find keywords for my niche?

To find keywords for your niche: 

 Understand your audience: Identify what they search for, problems they face, and terms they use. 

Use keyword tools: Platforms like Google Keyword Planner, Ahrefs, or SEMrush can help generate keyword ideas. 

Spy on competitors: Analyze their content and ranking keywords to gain insights. 

Focus on intent: Pick keywords that align with informational, transactional, or navigational intent relevant to your niche. 

Explore forums and communities: Platforms like Reddit, Quora, or niche-specific forums reveal common queries and discussions.

What are long-tail keywords in keyword research?

Long-tail keywords are specific, longer phrases that often have lower search volume but higher intent. 

For example: 

Short keyword: “Running shoes” 

Long-tail keyword: “Best running shoes for flat feet 2024” 

They are ideal for targeting niche audiences, improving conversion rates, and competing in less saturated search results.

How to find long-tail keywords niche?

Use autocompletes tools: Google Suggest or AnswerThePublic often reveals long-tail keywords. 

Leverage keyword tools: Tools like Ubersuggest, Ahrefs, or LongTailPro generate long-tail ideas. 

Analyze questions: Check FAQs or tools like AlsoAsked to discover question-based long-tail keywords. 

Utilize search results: Check “People also ask” and “Related searches” sections in Google.

How to find SEO for your niche?

Perform competitor analysis: Study successful competitor’s SEO strategies to identify keyword opportunities and backlink sources. 

Identify audience intent: Optimize content for informational, commercial, or transactional needs specific to your niche. 

Use localized strategies: If your niche is region-specific, include local SEO practices like optimizing Google My Business listings. 

Optimize on-page SEO: Use niche-specific keywords in titles, meta descriptions, headers, and content. 

Build niche backlinks: Focus on relevant websites and communities in your niche for quality backlinks.

What is niche in SEO example?

A niche in SEO refers to a specific, targeted segment of a larger market. 

Example:  

Market: Fitness 

Niche: Yoga for busy professionals 

In this example, SEO would target keywords like “quick yoga routines for professionals” or “yoga poses for desk jobs.”

How do I research my niche?

Identify your interests and expertise: Pick a topic you are passionate about or skilled in. 

Analyze the market demand: Use tools like Google Trends or Keyword Planner to gauge interest in your niche. 

Study your competitors: Evaluate their content, products, and audience engagement to identify gaps. 

Understand your target audience: Research demographics, pain points, and preferences.

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