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Your Shopify store can attract, retain, and turn visitors into clients, but having a monotonous landing page will not help. To convert your viewers into buyers you need to have an engaging and excellent Shopify landing page. Well, we know your next question will be how can I develop an engaging Shopify landing page? Do I need technical knowledge? This guide will assist you in creating an effective Shopify landing and answer all your questions.
What is a Shopify landing Page?
In simple words, A Shopify landing is a page that is specially designed to highlight services or products that you need to promote or get more customers. The main goal behind designing an effective Shopify landing page or Shopify Sales Page is to urge clients to perform specific conversion actions through CTA button. This action includes filling out forms for, buying a product, and signing up for services on the same landing pages.
Why do you need Shopify Landing Page?
The most direct answer for creating a Shopify landing page template is to maximize the conversion rates by providing visitors with a more relevant experience. Let’s check out some vital reasons;
Address a specific target audience
Your visitors may come to know that they landed at the appropriate place more likely to make purchases if you design personalized landing pages that highlights a particular characteristic for different client segments.
Branding
A Shopify landing page enables you to reflect your brand identity. You can utilize consistent fonts, colors, and images that go with your brand, helping to reinforce loyalty and brand recognition.
Conversion Optimization
A dedicated Shopify landing allows you to focus on particular call-to-action elements. You can encourage viewers to make informed buying decisions, you can sign up for newsletter or attract with your content. Overall, well-optimized landing pages can improve your conversion rates.
Product Highlight
You can showcase your product through your Shopify landing page. As these pages are the best way to target your campaigns and your audience, also you can highlight new arrivals, and discounted sales to grab the attention of potential clients.
Types of Shopify landing pages
The types of Shopify landing page templates depend on the business types that you have, your business objects, and your marketing funnels. Therefore, there are different types of Shopify landing pages for particular purposes. Let's check out some types of Shopify landing page ideas and templates.
Lead Generation Landing Page
This type of landing page is created to collect the contact information data of your eCommerce website visitors. It gathers the data to engage them by providing them with value and also providing them with personalized data, eventually converting them into clients once they are ready.
This types of Shopify landing pages ideas are mostly used to collect leads. You need correct balance between the reward and request parts of your landing pages to generate powerful leads. You can also create personalized lead generation landing page as per your needs.
Click-through landing page
This Type of Shopify landing page is developed to allow your clients to visit a product page and buy the products. You can provide better informational and engaging content through which they get interested and visit your targeted product or service page. Therefore, this will help in getting better conversion for your online brand.
Subscription Landing Page
This is comparable to landing pages for exclusive offers and products. Also, subscriptions constitute a product, they typically come with a consistent discount. This landing Page can promote the discounts customers can receive by signing up while also delivering instructive and focused information about the product.
You can also add a subscription services page. For example, you can add a subscription landing page to subscribe to our newsletter page or subscribe to our services. This helps you to interact with your clients and generate more leads.
Sales landing page
This Shopify Sales landing page template is hard to develop, as it is the main page of your Shopify store. You can utilize Shopify collections pages and product pages to develop and design sales landing pages. But product pages only include sections for product recommendations and details. If you also want to convert your product page into a sales landing page, you will need to personalize it.
Depending on your service or product and the amount of data you need to provide to your target audience whether to make a purchase per click one of your CTA buttons, a sales page may be lengthy or brief.
Product Landing Page
This type of landing page is to draw attention to your particular product range or retail location. Product Shopify landing page guides you to add a particular item from a collection to their Shopping cart or, in the case of wholesale, it connects people to the location where they can make the buying decision.
Thank you Page
Thank you page is where buyers of your products are redirected after they make a purchase or at the time when they fill out the form. It’s always noticed that thank you pages are designed in a very monotonous way. You must understand that your “Thank You” has the power to move your lead to move ahead or increase your order by repeating your clients.
If you are unable to design a compelling page for your store. All you can do is opt for custom Shopify theme development services and personalize it as per your needs.
How to create a landing page on Shopify?
1. With Shopify Liquid
If you are familiar with Shopify coding language or you have a developer, you can create custom landing page templates for your store, As creating custom landing pages is more time-consuming, it's okay not to highlight here, you can check the tutorial based on Shopify liquid.
Shopify’s Liquid template language enables advanced clients to design and create custom landing pages within the Shopify platform. You can also allow Liquid to design and personalize the layout, functionality, and content of your landing page as per your specific needs.
ProTip: To design a landing page you can always hire Shopify experts who can help develop a custom landing page template.
2. With landing Page Builder App
Utilizing landing page build can enable you to create compelling landing pages without codes. Additionally, many landing page builders come with advanced features like mobile-responsive templates, heat mapping, and proven conversion methods.
Many landing pages are available for monthly subscription on page builder app through which you don’t need to invest much to get started.
Pro tip: If you are a beginner don’t know how to develop an App, you can always go for Shopify app development services who will help you to create the app of your dreams.
3. Shopify theme editor
Creating landing page in Shopify theme editor is also the recommended method. Many themes available on Shopify come with customizable page templates and sections that you can use to design your landing page.
Within the theme editor, you can also modify images, colors, text, and layouts to design a visually conversion-focused and appealing landing page. While this method may not offer much personalization, you can check Shopify theme development services that can help you to develop and design compelling Shopify theme of your choice.
Pro Tip: While designing with theme editor select the theme that provides more personalization options.
Conclusion
Creating a Landing Page depends on your design preferences, technical expertise, and your business needs. If you are comfortable with coding and need extensive customization, you always hire Shopify developers. You can help you guide and create an effective landing page that can provide a lasting impression on your clients.
